2017 – 2023
Exhibition & Experience Design
Spatial Design · Art Direction · Selected Projects
MUJI.com Gallery at Metropolitan Hotel Kamakura
Selected exhibition and spatial projects developed in Japan, connecting narrative, objects, graphics, light and visitor movement.
My role across these projects has included concept development, exhibition design, art direction and the translation of content into physical experience.
Opening Exhibition for MUJI
Client: MUJI
Type: Opening exhibition
Role: Exhibition Design / Art Direction at 72 Steps Project
Venue: MUJI at Hotel Metropolitan Kamakura
Dates: 31 March - 18 April 2021
Commissioned by MUJI for the opening of a new store, the exhibition created an immersive environment centred on warmth, hope and the feeling of a fresh beginning.
Traditional calligraphy was combined with playful participatory activities, scent design and floating artworks. Visitors could choose whether to engage directly with the installations or simply pause and experience the space at a distance.
Lots of new visitors took part in the activities, trippling the in store traffic during the exhibition.
Nana by Yulia Skogoreva
Salt and Tears
Organizer: FUJIFILM Corporation
Photographer: Yulia Skogoreva
Curator: Jean-Christophe Godet
Role: Exhibition Designer
Venue: FUJIFILM PHOTO SALON, FUJIFILM SQUARE, Tokyo
Dates: 27 October - 9 November 2023
I designed the exhibition presentation for Salt and Tears, a photographic project by Yulia Skogoreva following Nana, a young female sumo wrestler seeking recognition within a traditional sport.
The exhibition brought approximately 40 works into FUJIFILM PHOTO SALON Tokyo following the project's FUJIFILM Award at the KYOTOGRAPHIE International Portfolio Review 2023.
The spatial presentation supported an intimate, research-led narrative centred on determination, identity and the experience of women in sumo.
View the exhibition at FUJIFILM SQUARE →
Miwa Okuno by Yulia Skogoreva
72 STEPS: GO (5)
Venue: UltraSuperNew Gallery, Tokyo
Dates: 1-8 November 2019
Role: Co-creator / Exhibition Design / Art Direction
Performance collaboration: Miwa Okuno
72 STEPS is a collaborative project by designer Olga Gerasim, photographer Yulia Skogoreva and artist Yulia Zyubyairova, rooted in their shared experience of living in Japan and their interest in traditions, seasonality and regional identity.
Inspired by Japan's traditional calendar of 72 micro-seasons, the project brought together photography, drawing, graphic design and performance to look at rural places through changing natural and cultural rituals.
GO (5), the project's first exhibition at UltraSuperNew Gallery in Tokyo, included an opening performance and a durational body installation by dancer and choreographer Miwa Okuno.
Designing across scales
Exhibition design extends my industrial design practice into narrative, movement and atmosphere. The scale changes, but the method remains similar: understand the context, define what the experience needs, and resolve how people encounter objects, information and space.
Full list of exhibition works